Our Logo – Lifecycle of an idea
The Innovation Park logo symbolizes the lifecycle of an idea from research to development to commercialization. The logo represents a thought bubble, emanating upwards as the idea grows and builds toward its potential. Each bubble contains separate elements, the combination of which are balanced and strengthened as a unified entity, symbolizing bright minds that come together to achieve a common goal. The logo embodies synergy, collaboration, networking, and a focused progression of ideas. Each piece of the symbol links to the next through a common pathway, like stepping stones on the way to something great – a symbol of the journey that every idea takes on its way to becoming successful in the marketplace. The stepping stones also represent the support, advice and resources that will be an integral part of the Innovation Park experience. The pathway within the graphic evokes a sense of direction and momentum. As the path extends beyond the borders of the logo, a sense of unbounded, limitlessness is created, as if anything is possible here.
The colours of the Innovation Park logo are integral to the message. The crisp blue evokes high intelligence and fresh, innovative ideas. Blue also creates a sense of confidence, trust, loyalty, precision, wisdom, depth and stability. The fresh green speaks to life, growth, harmony, prosperity, sustainability and environmental consciousness. Green aligns with the idea of a park and a habitat for ideas. The bright red evokes energy, dynamism, strength, determination, courage, leadership, progressiveness, and bright ideas. The red and blue are based on Queen’s colours to communicate the tie with the university, while the green helps to establish the Innovation Park as its own entity.
Our Positioning Statement – Transforming Discoveries
Transforming discoveries summarizes both the vision and mission of Innovation Park, which seeks to unleash the transformative power of scientific discovery in the world. New materials, alternative sources of energy, sustainable products, methods and technologies will be created at the Park, which will ultimately change the world we live in for the better.
Transforming discoveries speaks to more than the outcomes you seek to produce through the Park. It speaks to the very way in which you will house, support and nurture important research and development projects, transforming them from mere ideas into practical innovations that will someday change the world.
Our Design Company – BmDodo Strategic Design
“BmDodo’s design team creates beautiful graphics that simply and effectively communicate the essence of an organization. The identity for Innovation Park at Queen’s University is fresh, distinctive, versatile and impactful. Our logo is stimulating in both its static form and its animated form and it translates extremely well on various mediums. We anticipate our design will have a very long shelf life.” - Janice Mady
